A key reason businesses delay entering the world of blogging and new media is the fear of swimming in shark-infested waters. Even long-time bloggers may not be prepared to handle negative comments or a full-out assault by Internet trolls or brandjackers. Connie Reece and Jennifer Wojcik have "been there, done that" when it comes to interacting with a wide variety of people online. This fast-moving, fun presentation will include examples from personal experience, case studies, and ample time for Q&A.
