What blogger would not want to be featured in a popular periodical or on the nightly news? You can spend hour after hour chasing one subscriber at a time via twitter or facebook - or get the kind of coverage in mainstream media that will skyrocket your following in an instant. As a seasoned journalist, Amy Parmenter will take you inside the newsroom to better understand how decisions are made. She'll explain why some blogs get coverage and others don't, what makes a press release stand out, and how to create buzz around your blog that will get the kind of attention you crave. As an entrepreneur and now blogger, Amy is one of the few people standing squarely where mainstream and new media meet. And, from that unique perspective, Amy will teach you how to 'think outside the blog'.