BlogWorld & New Media Expo 2010

Social media has created an unprecedented opportunity for everyday people to rise to extreme visibility, even fame ("web celebs" as we call them). But does that fame automatically come with fortune too? How exactly do you monetize your personality? And, how do you leverage and scale your time and talents so you don't burn out... or sell your soul? 
 
In this dynamic and informative session, renowned social media thought leader, Mari Smith, will share her proven system for building a profitable information empire based around what you know + the essence of YOU. Mari will reveal: 

• How to establish a clear and consistent brand
• Creative ways to generate and repurpose content in multiple formats
• Secrets to maximizing your email + social media + offline combo marketing
• How to create strong demand for your online products before you even create them
• Proven ways to inexpensively scale your information business

How to maximize your blog for increased visibility in search. Many bloggers have great vision for content creation and a gift to write, but fail to attract any visitors. This panel will focus on how to optimize your wordpress blog in order to rank in search engines for specific key phrases.

Too many bloggers miss the key shift that you need to make for your blog to become a business: instead of writing about what you want to talk about, you need to write about what your readers, your online community, want to read. It's subtle, but incredibly important if you want to drive big traffic and generate meaningful revenue. Long-time blogger Dave Taylor will talk about how he's grown AskDaveTaylor.com into his primary revenue stream, his iPhone and iPad apps, and how answering questions is easy, rewarding and lucrative. If you want to learn a better way to monetize your blog through compelling content, this is a must-attend session!

Nathalie Lussier leads you through her content creation process, from the time an idea for blog post hits, to the time it gets published. She explains why it’s important to plan your content out ahead of time and how to do it without pulling your hair out or missing out on good ideas down the line.  Nathalie then takes you behind the scenes to show you how to leverage your content after you hit publish. Never let a good blog post wilt away in your archives again!  She explains the benefits of using video, Twitter, Facebook, SEO, guest blogging, affiliates and partners for syndicating your content. She then gives you a framework for choosing which of these techniques to focus on to get the most out of your promotion time.   Finally, Nathalie explains why these strategies will keep building upon themselves to bring in new visitors and build a loyal following for you and your blog.

Every "make money online" guru wants to tell you how easy it is to find customers with blogs, Facebook, and Twitter. The reality is, though, business and social media aren’t always a smooth mix. Learn about the pitfalls of making money with your blog (and how to do it right) from Brian Clark, Darren Rowse, and Sonia Simone, all of whom have built profitable businesses by combining progressive social media with business street smarts.

Moderator: Jordan Cooper

A blog isn't a real business - it should be the front-end lead generator for an actual sales funnel designed to pour out money. This panel will cut to the chase on how to treat blogging like a REAL business rather than a glorified hobby. How do you build a lasting, scalable business from a blog? What revenue models work? What should you be outsourcing? How do you choose the right market to begin with? We'll look beyond the blog and get down to business.

According to Comscore, 69.6 million mobile users accessed an application on their phone in April 2010, an increase of 28 percent from the previous year. Are you making mobile-friendly content? This session explores how to craft content, pitches and other collateral designed for today’s mobile lifestyle. Join three professional typists and strategists to learn about the beauty of brevity.

Jeffrey Cohen (Moderator)

This panel features case studies from Cisco, Hubspot and Kinaxis, showing how social media for these business to business (B2B) companies makes a bottom line difference. By using blogs, community forums and other social networking platforms, these three leading companies have generated significant and measurable results.