Keynote: Behind The Wristband: How LiveStrong Evolved From A Cause To A Movement
: Rohit Bhargava, Doug Ulman
LIVESTRONG’s mission is to inspire and empower anyone affected by cancer. Known for the iconic yellow wristband, LIVESTRONG has become not just a cancer fighting foundation, but a social movement. How did they turn an inspired idea and a good cause into a global movement? In this interview, Rohit Bhargava, Blogger and Author of the best selling book Personality Not Included will have a fireside chat with LIVESTRONG President, CEO and three time cancer survivor Doug Ulman. Learn about how LIVESTRONG managed to foster the passions of millions of people and channel the desire for change into something meaningful. How important were blogs and social media to this rise? Is there a secret to success that any organization or individual could duplicate? Most importantly, will all of this attention actually help make a difference in accelerating the search for better treatments and perhaps even a cure? This session will tackle those questions and aim to uncover what has made LIVESTRONG such a powerful movement - and how you might be able to create one of your own.