You've seen the results of social media first-hand, no one has to tell you that it can deliver real returns. Yet, despite an ever-growing industry of analytics, many find that the measurable impact of social remains abstract. Taking into account current tools, strategies and trends Joe Fernandez of Klout and Jodee Rich of PeopleBrowser will get at the heart of this issue. What do we already know and what is the industry still lacking? With the degree of rich information available companies can now understand real-time connectedness, influencers, sentiment, network value and the ever elusive ROI.