It’s easier than ever to build an online audience today with the tools available to everyone from blogging platforms to photo sharing sites. There is an ever-growing appetite for quality content created by authentic voices sharing real experiences. Transitioning your brand into a viable business hinges on being able to not only communicate with your audience but engage them in a dialogue and keep them coming back. Learn how to maximize the tools available to you and explore new ideas to create a deeper connection with your audience that equals dollars.