Saturday, October 16 ▼

 

11:00 AM
to 12:00 PM

Getting Noticed: Building Your PR Plan
156 schedule::attendees
Location Tradewinds C/9
eventtype  TechMunch, Intermediate, All
  Hilary Allard, Erik Deutsch, Sarah Evans, Serena Ehrlich
event::about  Building a PR plan is imperative if you want to create some buzz around your site/blog/business/brand. Join our industry leaders as they share tools, tips and case studies creating a PR plan: • Sarah Evans (@prsarahevans) - President of Sevens Strategy and Founder of #Journchat • Serena Ehrlich (@serena) - Rogers & Cowan • Hilary Allard (@hallard) - Vice President of thecastlegrp.com • Food4media.com The moderator for this panel is Moderator Erik Deutsch (@erikdeutsch) - Principal ExcelPR Group and PRmashup.com

3:30 PM
to 4:30 PM

Leveraging Traditional Media – How to Get on Food Editor’s Radar
44 schedule::attendees
Location Tradewinds C/9
eventtype  TechMunch, Intermediate
  Jeff Houck, Andrea Metcalf, Kat Kinsman, Rene Lynch
event::about 

Ever wonder how content finds its way into the paper? Join some of the top food editors in the US as we hash out what it takes to get on an editor’s radar so you can leverage their readers to help grow your blog readership. Our editors are:

  • Jeff Houck (@jeffhouck) - Food Editor, The Tampa Tribune, Food Blogger/Podcaster TBO.com.com
  • Kat Kinsman (@kittenwithawhip) – Editor CNN’s Eatocracy
  • Rene Lynch (@renelynch) - LA Times Daily Dish Food Editor

The panel is moderated by Andrea Metcalf (@andreametcalf) - author and contributing writer to MORE magazine, Better TV, NBC Chicago, Today Show, GMA Health and publisher of andreametcalf.com.

 


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